Insights & Ideas
Exploring strategy, events, and communications through the lens of Vision 2030.
At Vertex Group, our Insights section brings you timely analysis, thoughtful commentary, and research-backed trends that help you stay ahead in a transforming landscape.
“The Rise of Hybrid Events in Saudi Arabia”
How post-pandemic expectations are reshaping event models and audience engagement.
“Communications Strategy for Vision 2030 Projects”
How post-pandemic expectations are reshaping event models and audience engagement.
“Digital Tools Transforming Event Production”
Exploring AR, VR, live streaming, and interactive tech in event spaces.
Waleed AL-Mattar
Senior Strategist at Vertex Group
“I believe powerful change starts with questions — what transforms isn’t what we know, but what we’re willing to explore.”
